A week of Ethics and personal growth

This week has been a blast for me.

First of we covered one of my favourite topics in our communication class: Ethics!

One of the things we spoke about when things may be legal but may not seem ethical or may simply be neither.

It made me think of all the different dilemmas and all the different ways companies may dress up their decisions.

For an example back home, we have a big global manufacturing company. It’s situated in a small town where there wasn’t much happening. It came to Iceland as things like electricity is cheap there.

This factory really brightened the place up, young people started moving back home, people that weren’t from the area also decided to move there. The place was appealing to people as housing was cheap and all of a sudden there was a company there that needed educated people (engineers, HR, management, accounting etc.) and welcomed uneducated people to work in the factory. The employees would have a great opportunity to work their way up by working hard and even doing courses the factory provided.

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In no time this small town grew at a speed no one had seen for decades. A small shopping mall was built, there was a bar there and all sorts of companies and services wanted to be located there.

It all sounds rosy, doesn’t it? Well then there is the other side. The company doesn’t pay all the taxes it should in Iceland as it uses a loophole in the Icelandic laws to avoid to do so.

In class we were told that when we were facing an ethical dilemma, we should start off by doing a stakeholder map. In this case I find it a little troublesome as the stakeholders are many and affected in different way.

For an example the local people where the factory is are stakeholders and they can be divided into many groups: employees, spouses of employees, people that service the factory in one way or another, teachers (teaching all the children that now live in the area), people in companies that service this town that has grown so vastly etc.

The company uses the tactic of pointing at all these people and justify their acts on the grounds they are providing these people with jobs either directly or indirectly, some are even getting an education due to the company etc.

Then there are other stakeholders like competitors, who actually pay their taxes. Then there is the Icelandic public, as this factory is big on Icelandic scale, one can assume the Icelandic system would benefit massively by getting the share it should. If it would one could argue it could mean better service, roads, healthcare or whatever that money would go into. Some people even say that electricity cost goes up when a big player like this comes into the picture. That affects businesses and the general public.

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When I started thinking about this factories approach and it’s justifications I assumed they were using the “Common Good Approach” which means they are basing their decisions on what best serves the community as a whole, but there was something that was bothering me about that as a reasoning. Sure, they are serving the interest of the community they are in, but what about the Icelandic community, as a whole? The notes I took while I sat in the class read: “What is the community?”, “What is the community as a WHOLE?”.

After going over this in my head and by using the tools we were given in class it showed me one can dress things up in different ways. Which might support the theory of “Spin doctors”. This particular company focuses on the good it does in the community it is located in and addresses the tax thing as little as possible. Their communications and justifications all revolve around what they ARE doing and avoiding talking about what they ARE NOT doing.

Club7 : Being brave

This week I took a big step out of my comfort zone.

Masters students on my course organised an event which resembles a TED Talk. 8 speakers, 7 minutes each. It’s the second year this event has been held and this year’s theme was Be Brave. I submitted a two minute video as an application for a spot as a speaker. To my delight (and huge amount of stress) I got selected.

Therefor, last night, I stood in a big room and told them about the challenges I have faced (some of them) and how I gathered the strength and guts to follow my dreams and make the best life I could for me and my kids.

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I thought everyone could see how much I was shivering. I was sure I looked like a branch in a storm but as I have reviewed the video my fiancée recorded and spoken to quite a few people that were there I know it wasn’t visible.

As I finished, I felt so relieved that my part was over with but I also felt really proud of myself. I didn’t just talk in front of a big audience, I talked about something very personal.

But that is a part of my journey, to get to tell my story, with my words, from where I am standing as, unfortunately, I know there are people out there that are telling my story in a way that serves them and degrades me. I have finally found my voice and I am not going to hide anymore. At the same time, I have no need to put other people down in this process, as that does not make me any better than them.

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IABC event

As the Club7 wasn’t enough, I also applied for a spot in a committee that is planning an IABC event in Leeds in June.

I got the honour of being selected as Head of Logistics and Committee Secretary.

It’s a huge role and at the same time such a great opportunity. I can not wait to dive into the work that comes along with this task and meet the people that will work with us and the people that will attend the event itself.

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Seize the moment

As I told my brother I had been given the role in the IABC committee he told me he was really proud of me and happy to see I was using the time while I am at university to do more than just study.

That’s just the thing, when I decided to come to the UK to attend a university, I decided to make the most of it. I decided I would grab any opportunity to grow, as a future Communication practitioner and as a person and that’s just what I have done.

I entered a PRstudent blog competition, I have spoken at Club7 and I am now in a committee that is planning an IABC event. I have also made friends from all over the world. I have imposed Icelandic food on staff and students at the university. My kids are getting to do things I could not offer them in Iceland. Me and my fiancée are able to enjoy more time together than before.

It’s not like there hasn’t been ups and downs, as this is life, not a fairy-tale, but the ups and the positives outweigh the downs by far!

If you are a student I encourage you to use the time while you are at uni to grab every opportunity and ENJOY the journey!

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Photo by Craig Adderley on Pexels.com

When studies hit home

I am afraid of flying… well I am VERY afraid of flying. I still travel but it’s a struggle. I do not fly within Iceland as I do not like to fly in small airplanes where you can feel every “bump”. I used to take anxiety pills before flying but nowadays I try to breath through the scare and do a bit of mediation. Which can be difficult if there is a lot of turbulence. Green meadows or the ocean might not be the places you want to picture yourself at as that’s precisely where you don’t want to end up in that particular moment!

When it comes to news about plane crashes and other flight related incidents, I try to avoid reading the news as it will only empower my fear. As someone said, ignorance is a bliss! Articles and studies on safety in air do not help me overcome my fear. People telling me statistics and information on safety while flying don’t help either, as if there is anyone who knows these things it’s the person that is afraid of flying, as that person has tried to know as much as possible to calm her fears.

I once had a rescue team member telling me that people at the back of a plane are most likely to survive a plane crash. From then on I always tried to get a seat at the back. Later on, I was told by a pilot that sitting at the back ensures that you will feel the most turbulence and in the case of a plane crash most people on the plane are almost certain to die. It made horrible sense. After that I have always asked to get a seat as far in front of the plane as possible as it’s the turbulence that stirs up my fears and panic.

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In the last week it has been hard to avoid news about plain crashes as Boeing’s 737 Max 8 crashed in Ethiopia. The second plane of that type to go down within 5 months of each other.

As I couldn’t avoid the headlines and the news I looked at the case with the eyes of a communication student and it was a big ,,aha” moment for me. I could connect so many theories and methods to the news. As horrible and sad as the news are, it is interesting to look at the case from that perspective.

First off, I started thinking about all the stakeholders involved, and oh my! There are so many! Boeing, airlines (that fly those planes and the ones that don’t), Boeings competitors, the families of the passengers, the UN (and other employers of passengers), regulators, the media, Boeing’s staff, airline’s staff, shareholders, the public, people that are afraid of flying and the list goes on.

When it comes to the stakeholders it was also interesting to see how their stakes changed with the blink of an eye. Just by voicing an opinion or by actions, players that might have been considered quite neutral became high power, high interest players.

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Boeing took it’s time when it came to action. However, certain airlines took the leap and decided to ground their 737 Max 8 planes while the accident was under investigation. By doing so other airlines were in a way pushed to respond in the same way. Other airlines didn’t react until their stocks started plummeting and then there were the ones that waited for regulators to step in and put bans/restrictions into action.

As we were taught about single and double-loop reputation-repairing activities at the beginning of the week as well I was all ears (as I am in communication classes, I just love them!). We were taught that the single-loop action entailed a short-term action where the immediate event is managed. In the single loop people are secured. The double-loop however is an action where a company changes it behaviour in order to avoid this type of a crisis in the future. To achieve that they find the root of the crisis and take proactive steps to make sure there isn’t more damage to reputation. We were taught that the best practice is to incorporate both single and double-loop reputation-repairing activities in a crisis.

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Watching Boeing gave me the feeling they wanted to skip the first step as they didn’t seem to see the importance of grounding their own planes while airlines took it upon themselves to do so. It was very interesting as I was learning this to be able to put it in perspective to a real-life crisis that was ongoing before and after this lecture.

Like it wasn’t enough to be able to relate the communication lectures to the Boeing crisis I could also do so in a Brand Management and Corporate Identity seminar. We were given random types of companies and told to come up with values for them. My group got allocated an “airline”. My first thought was safety.

Me and the professor debated for a little while whether that is something that was a given for an airline or not. I, being afraid of flying, told him it was incredibly important to me to know that was one of the values and that it would give me a larger sense of safety to fly with an airline that would emphasise on that as a value.

I would have loved to tackle a communication problem for Boeing, an airline or another stakeholder this week. I guess I did in my mind anyway.

It is a great feeling though when you can relate your studies to something that is going on out in the great big world (even though in this case, the event was very tragic). Boeing’s problems are just a fraction of where I, as a communication student can do so as I’ve seen through my studies and the media, communications are relevant in every aspect and I am yet to find a situation where it is not.

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