Blogging: Investment? Diversion? Maybe both?

Why am I blogging? Why do I take the time and sit down each week and share the things I write on this platform?

Well, I am studying Corporate Communications, Marketing and Public Relations and one of my teachers posted a thing on Facebook about a blog competition for PR students in the UK. I looked at this post and thought to myself “That might be fun!”. As I talked about last week I have always enjoyed writing, however, as I have also talked about before I am the queen of self-doubt and therefore I started telling myself I would probably not have enough to talk about and that little old me had no business entering a COMPETITION, let alone one where I had to write in English! Therefore, I put it aside but kept wondering.

queen

A few weeks later I asked my teacher to send me the details about the competition again, so I could have a better look at it. Somewhere I had read that having a blog as a future PR practitioner would be like being a designer and having a folder with his/her work in it, it could be my portfolio. That sounded less scary, I wasn’t doing it to win but to practice and make a portfolio (one that became a lot more personal than I realised it would be when I started).

When I looked at the details about the competition, I saw a post from Orlagh, who won last year. She described how she did it and it was quite inspiring. I decided to enter. Just for myself of course. No one would notice. I would practice. I could always delete it all later anyway. If, to my surprise, it would be any good at the end I would have a decent portfolio.

hellir

The search for content

My biggest worry was concerning the content. I was sure I would run out of things to write about. To my surprise things kept coming to me, sometimes while having a conversation with people, sometimes while sitting on the bus in peace and quiet, often when my head hit the pillow at night and even sometimes while cooking for my family. Each time an idea popped up I pulled out my phone and made notes, a few sentences or words I could revisit when the time came to sit down again and write a new post. I keep adding to the notes, but only once have I had to look to them for material.

Most of the time something is pending and takes over and rather than looking at my notes. I think about it for a while, I let it brew. When I did group assignments while doing my bachelors I often worked with a friend I got to know at the university. The two of us would then add people to our team as needed for each assignment. After meeting up with a group I would go silent for a little while, for  a few days I wouldn’t say much to the group. When other group members would ask my friend what was going on with me and whether we shouldn’t start putting thing on paper he would always tell them to stay calm and not to misjudge my brewing time. He knew how I worked. I would then have articulated my thoughts and would sit down and write like the wind (if the wind could write that is!).

My first blog post for the competition was about myself. I was so new at this that I wasn’t even sure how to use the PRstudent hashtag to make sure the post would find its way into the competition. Therefore, I emailed the editor at PR Place and told him I had entered. He had seen my blog before he saw my email and encouraged me to keep going.

twitter-new-hashtag-pages-are-for-events-not-brands-c8320d8342-1

Since then I have blogged about myself and things I believe can either come in handy for other people, help, or inspire them. I have also written about PR. My blog took on a life of its own. All of a sudden, I was sharing a lot more about myself than I had planned to but the thing is, when I entered, I decided to be authentic and true to myself as if I would try to be someone else it would come across fake and at some point I would be bound to contradict “my-alter-web-ego”.

How it spreads

Once I started posting I had to post it on Twitter, a media I am not used to using, but as soon as I did that I was sharing it with anyone following the PRstudent hashtag.

Then I thought to myself, if this is my “portfolio” I should probably share it on LinkedIn. So I did.

I haven’t shared it on Facebook yet. There are two main reasons for that. One, I am curious to see how big of a crowd I can reach without it being my friends and family. Two, I like being “unknown”, to simply be me and not someone I feel like I should be as we all have certain roles when it comes to the people around us.

With these few actions I have had more reactions to my blog than I would have imagined. For an established blogger my numbers are far from impressive but for someone that started with no one knowing who I was and thinking I would be talking to myself I am quite impressed with myself!

roi

Ok, these numbers are not huge, I know! But they are all I need, for now anyway. I am being noticed and people from countries all over the world are stumbling onto my blog. I know the PRstudent hashtag has a lot to do with that. That is great! It is a great way to get known and to build a network.

Since I started blogging, I have been approached by Richard Bailey, the editor of PR Place, who asked me to come to Leeds Beckett University and speak to his PR students. Once I got there he asked me about personal branding and blogging in general. It was so much fun! And I learned so much by doing this. Can you imagine, I didn’t even realise until put on the spot in front of these students that that was exactly what I am doing?! As I am a fairly quick thinker, I could still inform them about me and my personal branding!

I emailed the girl that did the talk I blogged about earlier. I told her that she had inspired me to write and therefore I wanted to let her know there was a blog out there partly about her. I also admitted to having stolen a picture on the internet to link to the post and that I hoped that was alright. She emailed me back. She liked my post and said, she in return thought I was inspiring and that my story needed to be heard and asked if she could share my post on her media. I was overwhelmed. She’s a big influencer. I knew as soon as she had shared it as the number of visitors on my blog spiked, and I had not just released a new post.

I have followers on Twitter I didn’t have before I started blogging (I now feel a bit of pressure to become more active on Twitter) and I have professionals looking at my LinkedIn profile.

All of this amazes and brings me joy.

What about the ROI?

Richard Bailey challenged the PRstudents in the competition to look at data and told us to connect with our inner geek (my inner geek loves words but makes little sense with numbers).

I still took his advice and looked at the analytics on my Twitter account:

Twitter

Pretty impressive right? As I was almost none-existent on Twitter before the competition it is probably not a surprise, but it still looks good!

But having said that I have to admit I had to google the term ROI while I worked on this challenge. If there is anyone out there as ignorant as me it means: “Return On Investment” and Wikipedia explains it as following: “it is a ratio between the net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment’s gains favourably to its cost”. So, if I understand it correctly it basically boils down to whether what you are doing is actually worth it. Regardless of data and numbers my personal answer is YES!

The reason is simple and came to me while having a conversation with a fellow student at Leeds University. She told me she didn’t understand how I had time to do it all. Study, run a family, host visitors regularly from Iceland AND blog. I hadn’t really given it a thought but as I spoke to her, I realised how much it gives me back. I told her it was not about BEING ABLE to manage, it HELPED me manage. With all the things I have to do and think about each day, these 2 – 3 hours I take every week to sit down, alone, maybe a glass of rosé by my side and a few candles are my meditation. They bring me back to myself in all the clutter I manage every day, week and month of the year. I enjoy writing. It is my me-time. I have always meant to write more but never given myself the time to do it, always used the excuse “I will do it when things calm down”.

When you lead a busy life, when things are hectic there is never more of a need than to sit down and meditate. I am a very impatient person, so the typical way of meditating doesn’t really agree with me as I start wondering how far into my 10 minutes of breathing in and out I am, but this I CAN do. This is how I bring myself together and channel myself. Being a part of the PRstudent competition gives me the framework and discipline to actually do that, follow through and take the time to sit down.

So, all in all, my numbers are up, I am being noticed, I am making a network but last and not least I am getting rewarded by the satisfaction of doing something I enjoy and helps me focus.

medibrain

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